Pepsi Sparkling Rosé

Screen Shot 2019-11-16 at 10.59.48 AM.png

PepsiCo is bringing refreshments to BravoCon – including a special limited-edition beverage, Pepsi Sparkling Rosé, a non-alcoholic concoction meant to taste a little like champagne or sparkling wine

The Pepsi move to create a bespoke beverage is indicative of how far some advertisers will go to capture new attention from consumers. Kaplan, the Pepsi executive, says the new Sparkling Rosé is the result of work that involves various divisions of the company, including Pepsi’s research and development team. The drink has caffeine, he says, and “tiny champagne bubbles” that create an interesting drinking experience. Pepsi is issuing just 100 limited-edition bottles of the stuff, and will also offer samples at the event.

Link:
Bravo Fans Get First Taste of Pepsi Champagne as NBCU Lures Madison Ave. to New Events

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s