Coca-Cola’s Share a Coke and a Song Campaign


Joe Belliotti, head of global music marketing for Coca-Cola North America, credits Coca-Cola China with successfully introducing the “Share a Coke and a Song” concept in 2014. “Music is a universal language,” he explained. “Lyrics can explain how we feel and what we want to say when we can’t find the words ourselves. The art of sharing music to express feelings for someone special goes back to creating mixtapes as a kid, which later evolved to mix CDs and now playlists… that behavior hasn’t changed. We wanted to find a way to take this idea to ‘Share a Coke’.”

“Share a Coke and Song” will also expand beyond its core set of 70-plus lyrics with location-specific and customer-centric songs in certain markets.

Good artists copy, great artists steal. – Picasso



I loathe coding.

Couldn’t keep up with the course material despite getting help from tutors, had I kept going I probably would’ve ended up even more miserable, and not spending time being a graphic artist. I couldn’t go on like this if I had to get help for everything.

Paid the instructor a visit during his office hours to say goodbye. One thing I didn’t like was how these Practice-It projects aren’t covered in the course. Dude justifies it by saying “in the world of programming, things are constantly changing, and there will be bumps on the road”. I see his point but come oooon. That could be said for practically any major.But I know its no excuse. Pretty disappointed in myself that I couldn’t tolerate a preliminary course in Computer Science, but I did everything I could. And I’m glad I gave it a try.

My first Withdrawal.

Art Brewer


Art Brewer was guest speaking at my school. Had a good chat with him after the lecture and pretty much told me to stay at it with the graphic design. And that’s just what I’m gonna do!